Best to avoid these thoughts​

Thoughts that perpetuate being underpriced:

  1. “Clients don’t want to pay for accounting.”

  2. “I don’t know how to price intangibles.”

  3. “My people (niche, demographic, clients) are cheap.”

…

All thoughts are optional.


Want more time with the concepts I teach while implementing on your own?
Down to 40 Hours: Video Course is a perfect companion to my podcast and book. Get instant access to the 30+ video lessons, bonus trainings, templates, worksheets, and exercises that form the backbone of Down to 40 Hours CPA Mastermind, but without the community support, Slack access, and Office Hours. Includes a $1000-OFF coupon for Down to 40 Hours CPA Mastermind if you want to upgrade.
GET ACCESS »
$497

Previous
Previous

How CPAs Can Create and Communicate Value

Next
Next

When "growth" is all the rage