How do you price the “soft-stuff?”

Yesterday, I left you with the woefully unsatisfying answer, “Learn to price intangible forms of value.”

Whaaaaaat?

Here are but a few examples:

• Turnaround time (return done in 6 weeks, 4 weeks, or this week)

• Return filed before the deadline, guaranteed (or… take your chances)

• Choice to go on extension (at the firm’s or client’s discretion)

• When the firm works on the return (the client can pick a week, or the firm assigns a week)

• Understand what’s in the return (discuss together, get a Loom video, or “read it yourself” :)

and so on.

Many CPAs create value in ways that are invisible to them. Because they are invisible, they miss opportunities to generate revenue without adding work to their plates.

So.

In answer to the question, “How do I make more when I have no extra hours to work?”

A: Learn to price intangible forms of value.

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