It might not be the price that's wrong

"But they pushed back. I think my price is way too high."

Maybe.

But maybe not.

Before you consider dropping your price, it's worth looking at two other possibilities:

1. It wasn't the right buyer for that price.

2. The value wasn't communicated clearly enough, even though it was there.

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Price is the easiest thing to blame. It's concrete, it's visible, and changing it feels like doing something.

But finding better-aligned buyers – and getting better at communicating your value – takes more effort. And that effort might be exactly what turns a "no" into a "yes" at the price you were already charging.

Your price might not be the problem. It might just be pointing you toward the real work.

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