Struggling to write your website? Here's why (and what to do)

Of all the ways there are to make money, work is the hardest way.

Why?

Because work doesn’t make money—value creation does.

The problem? Value is often invisible.

Until you learn how to see it—and prEver stared at your website thinking:

"What the heck am I supposed to say here?"

You’re not alone. Most people feel they need to be:

A. Clever
B. Coy
C. Embellished

So they default to the safe stuff:

• Our mission

• Our philosophy

• Our values

Here’s the problem:

1. It’s boring

2. No one cares (at least, not enough to pay you)

3. They still don’t know what you sell

4. Or if you understand their actual problems

5. Or if you can help

6. So… they bounce.

Want a better way?

Try this:

1. Pick 3 dream clients (the ones you'd love to clone)

2. Invite them for a fizzy drink

3. Ask what keeps them up at night, where they waste time, and what stresses them out about money

4. Record it (with permission)

5. Transcribe it

6. Ask ChatGPT: "What are their top problems and desires?"

7. Then say, “Now write this like a StoryBrand sales page”

8. Copy, paste, tweak. Done.

Let your clients’ words write your website for you.

---

Before you touch your website, it sure helps to know:

• Who you help (specifically)

• How you help them (specifically)

• What you actually sell

Get feedback on your packages and prices inside Peak Freedom—a community for solo and small firm accounting pros who want peace and calm without hiring, scaling, grinding, or shrinking profits.
JOIN NOW »
$197/mo