"These are the prices."
When clients or prospects ask you why your price is so high, and you feel tempted to justify by citing things like:
Cost. “Costs are going up, and we need to keep pace.”
Time. “It takes xx long to complete, so we need to price it accordingly.”
Work. “Here’s everything I do for you, and you should find that valuable.”
Deliverables. “Here’s everything that’s included.”
STOP.
Try this line instead: “These are the prices for companies like yours that need this level of expertise, guidance, and access to me.”
Or a variation: “For this level of access, guidance, and expertise, this is the price.”
Stuck on pricing?
Watch the price-increase training. →
Wondering if this works for someone like you?
[!COMING SOON!] Listen to the Client Interviews podcast. →
Want the whole framework in one place?
Read the book. →
