Is it too late?

Jan 27

Yesterday, I shared a question from reader p, cpa about how to handle pricing discrepancies between long-time clients and newer clients.

A question that may be lingering is this:
It’s the end of January — is it too late to make these changes?

If you haven’t agreed to prices or signed engagement letters yet, the answer is no — it’s not too late.

There’s usually an underlying concern sitting just beneath that question. It often sounds like, “I feel bad doing this to my clients. They’d have to find a new CPA in February.”

That’s fair. Late January or early February isn’t ideal. But “not ideal” doesn’t mean “not doable.”

I invite you to consider different questions:

If you don’t make changes, what are you doing to your clients instead?
In what ways are all of your clients worse off if you continue underpricing your work?
How are your best clients affected if you remain underpriced and stretched thin?
Is it really true that you’re “doing something to” your clients if you offer them higher price options?
What if your best clients are happy that you’re offering higher prices, because they want to pay more for the better version of working with you?

Trying to keep everyone on at low prices all but guarantees a client experience that falls short of what you want to deliver, and an experience for you that falls far short of what you want to live.