Why stuffing your Gold tier makes it worse, not better
Let’s talk about something that happens to almost everyone when they create their first Gold tier.
You price it.
You look at the number.
Your stomach does a flip.
And your brain goes straight to:
“Okay okay… I’ll just add more stuff so it feels worth it.”
Totally normal.
Totally human.
And… totally backwards.
Remember.
Gold clients are not paying for more work.
They’re paying to be able to reach you.
They’re paying for…
Access.
Availability.
Responsiveness.
For “Hey, something came up — can I run this by you real quick?”
If you pack Gold full of deliverables, guess what disappears?
You.
Your time.
Your attention.
Your ability to respond quickly when something matters.
It’s like calling customer service and sitting on hold forever.
Nobody wants that — and your highest-value clients especially don’t want that.
So here’s the actual skill you’re building:
Hold a high price without stuffing it full of work to justify it.
It will feel weird at first.
You will feel underworked.
It might feel wrong.
You might feel guilty, or like you’re going to get “caught.”
Your brain might try to calculate an “effective hourly rate” — ignore it.
Because what you will see, with practice, is this:
Clients are delighted
They feel taken care of
And it has nothing to do with deliverables
It’s because they can reach you when it matters
Gold isn’t about volume.
Gold is about access.
Could ?
Let
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