The “shoe size problem” hiding inside your tiers
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When folks start building tiered pricing, there’s a pattern that pops up a lot.
Not wrong. Not bad. Just common.
It looks like this:
Bronze for the small-footed client
Silver for the medium-footed client
Gold for the big-footed client
Makes total sense on paper. Except… it doesn’t actually give any one buyer three choices.
It gives three different buyers one choice each.
It’s like laying out:
Size 5 shoes
Size 9 shoes
Size 13 shoes
…and saying, “Here are your options.”
But a buyer only has one set of feet, so they can really only pick one.
Here’s what to do instead:
Create three legit, reasonable, pickable options for ONE buyer at a time.
If you have clients across several revenue bands (or complexity levels — low, medium, high), that just means you’ll eventually build one set of tiers per band.
A simple grid of nine, like a tic-tac-toe box.
The not-great way is a diagonal of x’s.
Instead, think:
Small complexity → Bronze/Silver/Gold
Medium complexity → Bronze/Silver/Gold
High complexity → Bronze/Silver/Gold
Once you design this way, it’ll click.
Your prices and packages will make more sense to you.
Your prices and packages will make more sense to your buyers.
So your challenge is to pick one revenue band (or one complexity level) and create three options for only one buyer at a time.
Could you use some guidance shifting to tiered pricing?
Let us help you create packages and prices that are going to work for you, your firm, and your clients. It’s what we do in Peak Freedom.
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